Torte blog
Stories worth remembering
Notes on birthdays, thoughtful reminders, and the little
rituals that keep people close.
All stories
- Behind Torte
Why we built Torte around people, not dates
A calendar tells you when. It never tells you who matters. That distinction shaped every screen in the app.
1 min read
- Guides
Custom reminders: how far ahead should you plan?
Three days for a message, two weeks for a gift, a month for anything handmade. A simple framework that holds up.
1 min read
- Product
Person notes, and why they never leave your phone
Everything you record about someone stays in your pocket and your iCloud. Here is exactly how that works.
1 min read
- Rituals
Twelve small gifts that don't feel last-minute
None of them cost much. All of them read as though you had been paying attention for months.
1 min read
- Guides
Importing contacts without importing the clutter
Pull in birthdays from iOS contacts, then prune down to the people you actually want to celebrate.
1 min read
- Rituals
What a good birthday message actually says
Skip the template. Name one specific thing about the year they just had, and the message writes itself.
1 min read
One thoughtful email a month
New stories, gentle product updates, and the occasional gift guide.
No noise, and you can leave whenever you like.